When you start blogging, you will get the question of what SEO is? and how to do it? That is why you must have woken up in your mind to know what is search engine optimization and why is it important? so today we learn the Basics of SEO in today's article.
There are many articles available about this topic, But I will try to explain to you in an easy way, I will give you complete information on this subject for you.
You should understand that just as there are crores of stars in the sky, similarly there are crores of websites on the Internet. People only know the websites that the search engine places at the top of the results page. Let's know what the meaning of SEO is?
You are reading this post because it has reached you only because of SEO. So now you can be sure that you are in the right place.
I will give you the information about this technique. With which you will get every information that will answer every question related to SEO that you are looking for.
Initially, a new blogger does not have any idea about this.
But slowly the new blogger comes to know the importance of this word and also understands that there is no benefit from blogging without search engine optimization.
If a blogger does not know about this, then the blog of that blogger will just remain lost on the internet and will not reach people.
For example, suppose there are many stars in the sky, but we recognize only those who give more light or are closer to us.
If we know optimization well then we can make our blog or website 1 no. It can be ranked on position.
If we do not do Search Engine Optimization, we will not see our website or blog anywhere in the search engine result page.
So let us understand this with the help of an example. Suppose I want to find information about Pen from Google, then I will search "What is Pen", now Google will show all blogs related to the word Pen in the search result.
In this, we will see many different websites that have written posts about Pen.
So we have a human nature like ours, we will open the website or blog which will be at number 1.
If we do not get satisfaction with the information in it, then by opening the 2nd and 3rd blogs, we will extract information about the pen.
The Search Engine Optimization is the strongest at the number 1 blog in this search result, only then it is ranking No 1. Pay. By staying at the 1st rank, there are chances of getting more traffic and revenue is also very good.
We all know what Google is the most used search engine in the world.
Apart from Google, Bing and Yahoo are also other search engines that are used. After doing Search Engine Optimization, we rank our website in Search Engines.
Suppose we worked very hard to create a website or blog. In that, we also wrote a lot of posts. And we did nothing for SEO. Then the search engine will never show our blog in its result.
Now you must have understood that if you want to show your blog or website to the people, then it will have to show in the search engine results and search engine optimization will have to be done to show in the search engine.
The better knowledge about this technology, the more we will be able to reach our website or blog. The more people will see our blog or website, the more our revenue will be.
This technique is a very easy technique if we understand it well. Then we just have to work on the blog following this technique in a systematic way. With this, we can rank our posts or articles on Google in very few days.
Every blogger wants to rank his post or article on the top 10 first.
Because you must have noticed that when someone searches for some information in Google, he takes the information from the first page itself. He does not need to go to the 2nd page. You tell me how often you visit another page of Google?
To understand this topic better, we have to understand some more factors one by one, which will make our knowledge of search engine optimization stronger.
Although everything is available on the Internet, it is like finding a single star among crores in the sky.
So the search engine is the medium between us and those countless websites that search for any information and show it to us.
The search engine has an algorithm set to it. Who chooses different information from among so many websites. So the website which has search engine optimization shows them in the same ranking.
Google is the most popular search engine. Apart from this, there are other search engines like Bing, Yahoo, and Yandex, etc.
The results that appear on the Search Engine result page, there are 2 types of listings in the list.
But for this, we have to do search engine optimization. Organic listing is the best because we get regular traffic from it.
That is, before publishing the post, work starts on it. Nowadays blogging is done most in WordPress.
If you know very well about what WordPress is, then you will know that we get a lot of plugins in it for free, many of which are also used for optimization. So let's know about this type of thing.
They are mainly of 2 types.
This means that we do all the work from the design and speed optimization of our blog to post publishing, using a responsive theme that is mobile friendly.
Writing good content that people like to read, which contains all the necessary information.
The page speed should be good, the page should open in a short time. Write a meta description for your blog.
Doing keyword research before writing a post so that it will rank the post in the search engine. Placement of keywords in important places like Title, Permalink, and Meta description.
Properly placing the keyword in the density content. Internal and External linking is all within On-Page. With this Google easily ranks our blog in search results and we get good Organic traffic.
Here we will briefly talk about On-Page SEO, but if you want to read in full detail on this topic, then you can read from here. In which we have written complete information about it in easy words.
So let's understand the main points of this.
See friends, now you have to read every point very carefully because I am giving all the information here on the basis of my personal experience, which will definitely help you to improve your SEO.
By reading the post till the end, you will also become an expert in ranking your post.
When you decide a post with good planning, then the post content will also become the best and it will also be easy to rank characters, your post will remain in the dark among millions and will not be able to get rank.
If I am right, then you also do not pay attention to keyword research, that's why your post is not ranking.
There is no use of writing posts without keyword research, just understand that without it you are just wasting time.
So how to do it? I am just telling you my steps here, which you follow will definitely get success.
Make a list of your interesting topics on which topic you want to write.
Then select only one topic at a time and for that make a new file in notepad or Wordpad. Now we have to find the keywords of this one topic.
Friends, in today's time, do not pay any attention to the Head keyword, but it is important to search for the long-tail keyword of that keyword.
LSI keywords are most important in this. When you search the query on a topic in Google's search box, before writing the whole, you will see that there will be more lines in the bottom and Google will start showing you by guessing.
We can use these automatic keywords as long-tail.
Suppose I have a website with an SMS greeting and we want to write a post above Happy Birthday Wishes.
So if we write a post on this keyword only, then it will be very difficult to rank the post because the search volume on it is very high and competition is equally strong.
Here we will use a long-tail keyword like I have extracted such keywords here.
Happy Birthday wishes for brother
Happy birthday wishes for brother in Hindi
Heart touching birthday wishes for brother in Hindi
If we write here for my brother on his birthday, then we can use 3-4 long-tail keywords similar to this. In these, the keyword on which there will be less competition will use the same as main ie focus keyword.
Note:
New bloggers see high traffic and select keywords and use the same. Trust me your post will never rank. You see how much that keyword competition is.
The higher the volume of the keyword, the higher the competition. If you understand this line of mine, then you will definitely become successful in keyword research. The more the volume of the keyword, the easier it will be to guess its competition.
But if the competition still seems very high, then it would be right to use only the keywords with less competition as the main keywords.
Also, never use such words in the post permalink that need to be changed. The shorter the URL, the better.
The thing to note here is that by keeping Google in mind, do not write the description so that it does not get any meaning, but write that as soon as people see it, they cannot live without opening the post.
Using stuff more than rotating the keywords repeatedly is called keyword stuffing.
By doing this, Google will not give ranking but will drop down in the ranking. That is why use as few keywords as possible.
Use keywords in the first paragraph and last paragraph.
Apart from this, use the keyword in the heading as well and within the content use the keyword as per the requirement. Use them as naturally as possible, do not use force anywhere.
Note:
Never allow the density to exceed 2.5%. This means that if you are writing a post of 1000 words, then you can use your keyword 25 times, but if I believe, keep it between 1.5% -2.5%.
Proper use of Headings (H1, H2, H3, H4, H5, H6)
In the heading, use your chosen focus phrase. Whenever you write your post, do not use H1 because the title of the post is H1, so use H2, H3, H4… etc within your post as needed.
If you know about the LSI keyword then also know that LSI usage must be used in Heading 3 as well.
First of all, its size should be reduced because the higher the image size, it will increase the loading time of the page, so compress and insert the image and also use your keyword in the alt attribute in the image.
Also, it is very important for other posts as well, which helps Google in ranking for it.
By adding links to new posts in the post which are already ranked, they can also be easily made without any backlinks, even if they are zero backlinks.
According to Google, if a page is taking more than 3 seconds to load, then it is very difficult to rank that page. Use a good and lightweight fast theme on your website that works load time.
You can use cloud hosting for good speed like Digital Ocean, Linode, etc. as their plans start at $ 5 which is in the budget for a Hindi blogger.
In OFF-page optimization, we post Search engine submission, Web Directory Submission, Social media sites, Discussion forums, Blog commenting, Backlinks creation, and Guest.
Now that you have learned about Search Engine Optimization, then you must have also understood the importance of why it is important.
Let's get a little information about those techniques, which helps us to rank the posts and which are also very important.
The other advantage of this is that when you write on a big website, people start recognizing you there and also visit your website. This gives you that traffic.
But never make backlinks indiscriminately. Make a backlink in a natural way by writing a guest post and discussing it in the forum and try to make a backlink according to the bottom of your site.
When they write an answer, they also provide a reference link as needed. In this way, they also get traffic through Quora.
By the way, if we talk, the website gives us the opportunity to target the people of the whole world, then you must be thinking that if we leave the whole world, why should we target only a few local people?
The answer is that if you have a business and your target audience are people around the same area, then you can benefit greatly by stepping towards local SEO.
Today, the era is developing a lot and people look for everything through smartphones, even now, people sit at home and ask for almost everything. People in Google nowadays also do such searches as:
"Best restaurants near me"
"Nearest ATM"
"Nearest Movie Theater"
Now the point here arises that if Google Map is used for this purpose then what will be the benefit of local SEO?
So you should understand that Google Maps still cannot give accurate information in many places.
The issue is that you know your area very well and at the same time you recognize the street where what is there and what shop or store is there.
Suppose I live in Nagpur Maharashtra, then I will cover only Nagpur here and slowly I will write the details of each shop about the entire city, which shop is in which sector.
Believe that the detail in which I or you can write about the shop and business of your area will not be available on the internet at all.
In this way, it is quite easy to rank in Google. The number of smartphone users is increasing considerably and people are beginning to search more by typing instead of searching by typing.
In such a way, how will they search? Once you test it yourself, how will you search?
Cloth Store Near Bardi Nagpur
Sweets Shop In Nagpur
If you want to do something new in blogging, then try local SEO and tell others that there is still a lot to be done.
Today you also know that local search engine optimization also happens and there is a lot to be done in this field, then how did you like this post, if you found this post helpful, then share this post on Facebook, Twitter, and Instagram more and more. do.
There are many articles available about this topic, But I will try to explain to you in an easy way, I will give you complete information on this subject for you.
You should understand that just as there are crores of stars in the sky, similarly there are crores of websites on the Internet. People only know the websites that the search engine places at the top of the results page. Let's know what the meaning of SEO is?
 |
SEO means Search Engine Optimization.
|
You are reading this post because it has reached you only because of SEO. So now you can be sure that you are in the right place.
I will give you the information about this technique. With which you will get every information that will answer every question related to SEO that you are looking for.
Initially, a new blogger does not have any idea about this.
But slowly the new blogger comes to know the importance of this word and also understands that there is no benefit from blogging without search engine optimization.
If a blogger does not know about this, then the blog of that blogger will just remain lost on the internet and will not reach people.
For example, suppose there are many stars in the sky, but we recognize only those who give more light or are closer to us.
If we know optimization well then we can make our blog or website 1 no. It can be ranked on position.
If we do not do Search Engine Optimization, we will not see our website or blog anywhere in the search engine result page.
So let us understand this with the help of an example. Suppose I want to find information about Pen from Google, then I will search "What is Pen", now Google will show all blogs related to the word Pen in the search result.
In this, we will see many different websites that have written posts about Pen.
So we have a human nature like ours, we will open the website or blog which will be at number 1.
If we do not get satisfaction with the information in it, then by opening the 2nd and 3rd blogs, we will extract information about the pen.
The Search Engine Optimization is the strongest at the number 1 blog in this search result, only then it is ranking No 1. Pay. By staying at the 1st rank, there are chances of getting more traffic and revenue is also very good.
What is the Full Form of SEO?
SEO means Search Engine Optimization.We all know what Google is the most used search engine in the world.
Apart from Google, Bing and Yahoo are also other search engines that are used. After doing Search Engine Optimization, we rank our website in Search Engines.
Why is SEO important?
The purpose of creating any blog or website is to make it accessible to the people. Creating a blog or a website is a different matter and it is quite another thing to make it available to the people.Suppose we worked very hard to create a website or blog. In that, we also wrote a lot of posts. And we did nothing for SEO. Then the search engine will never show our blog in its result.
Now you must have understood that if you want to show your blog or website to the people, then it will have to show in the search engine results and search engine optimization will have to be done to show in the search engine.
The better knowledge about this technology, the more we will be able to reach our website or blog. The more people will see our blog or website, the more our revenue will be.
This technique is a very easy technique if we understand it well. Then we just have to work on the blog following this technique in a systematic way. With this, we can rank our posts or articles on Google in very few days.
Every blogger wants to rank his post or article on the top 10 first.
Because you must have noticed that when someone searches for some information in Google, he takes the information from the first page itself. He does not need to go to the 2nd page. You tell me how often you visit another page of Google?
To understand this topic better, we have to understand some more factors one by one, which will make our knowledge of search engine optimization stronger.
How do search engines work?
In its name, that is, the search engine is included in the search engine optimization. So first of all, we will not know what a search engine is. To extract any information online, we need a medium.Although everything is available on the Internet, it is like finding a single star among crores in the sky.
So the search engine is the medium between us and those countless websites that search for any information and show it to us.
The search engine has an algorithm set to it. Who chooses different information from among so many websites. So the website which has search engine optimization shows them in the same ranking.
Google is the most popular search engine. Apart from this, there are other search engines like Bing, Yahoo, and Yandex, etc.
What is SERP?
SERP means Search Engine result Page. When we search a keyword in Google or any other search engine, it shows all the results on its page. On searching, the page that opens it is called the Search Engine result page.The results that appear on the Search Engine result page, there are 2 types of listings in the list.
- Organic listing
- Inorganic Listing
1. Organic Listing
Organic listing is the listing in which we come to the search engine results page without spending any money.But for this, we have to do search engine optimization. Organic listing is the best because we get regular traffic from it.
2. Inorganic Listing
When we spend money and come to the result page of Google, then we call it Inorganic listing means ads. These listings are not stable, that is, as long as we continue to pay money to Google, we can come to the results page.Types of SEO
So far we have learned what SEO is and why it is important. After this, we talk about how this is done. When the website becomes a blog, then its optimization starts.That is, before publishing the post, work starts on it. Nowadays blogging is done most in WordPress.
If you know very well about what WordPress is, then you will know that we get a lot of plugins in it for free, many of which are also used for optimization. So let's know about this type of thing.
They are mainly of 2 types.
- On-Page SEO
- Off-Page SEO
How to do SEO?
As you have already known, there are two types of search engine optimization and search engine optimization in both these ways.On-Page SEO
Every method that we do for search engine optimization within our blog is called On-Page SEO.This means that we do all the work from the design and speed optimization of our blog to post publishing, using a responsive theme that is mobile friendly.
Writing good content that people like to read, which contains all the necessary information.
The page speed should be good, the page should open in a short time. Write a meta description for your blog.
Doing keyword research before writing a post so that it will rank the post in the search engine. Placement of keywords in important places like Title, Permalink, and Meta description.
Properly placing the keyword in the density content. Internal and External linking is all within On-Page. With this Google easily ranks our blog in search results and we get good Organic traffic.
Here we will briefly talk about On-Page SEO, but if you want to read in full detail on this topic, then you can read from here. In which we have written complete information about it in easy words.
So let's understand the main points of this.
See friends, now you have to read every point very carefully because I am giving all the information here on the basis of my personal experience, which will definitely help you to improve your SEO.
By reading the post till the end, you will also become an expert in ranking your post.
When you decide a post with good planning, then the post content will also become the best and it will also be easy to rank characters, your post will remain in the dark among millions and will not be able to get rank.
Proper keyword research
I have given keyword research a place here only in the first point because this is the beginning of writing posts. The new bloggers are those who do not pay attention to keyword research.If I am right, then you also do not pay attention to keyword research, that's why your post is not ranking.
There is no use of writing posts without keyword research, just understand that without it you are just wasting time.
So how to do it? I am just telling you my steps here, which you follow will definitely get success.
Make a list of your interesting topics on which topic you want to write.
Then select only one topic at a time and for that make a new file in notepad or Wordpad. Now we have to find the keywords of this one topic.
Friends, in today's time, do not pay any attention to the Head keyword, but it is important to search for the long-tail keyword of that keyword.
LSI keywords are most important in this. When you search the query on a topic in Google's search box, before writing the whole, you will see that there will be more lines in the bottom and Google will start showing you by guessing.
We can use these automatic keywords as long-tail.
Practical example:
Suppose I have a website with an SMS greeting and we want to write a post above Happy Birthday Wishes.
So if we write a post on this keyword only, then it will be very difficult to rank the post because the search volume on it is very high and competition is equally strong.
Here we will use a long-tail keyword like I have extracted such keywords here.
Happy Birthday wishes for brother
Happy birthday wishes for brother in Hindi
Heart touching birthday wishes for brother in Hindi
If we write here for my brother on his birthday, then we can use 3-4 long-tail keywords similar to this. In these, the keyword on which there will be less competition will use the same as main ie focus keyword.
Note:
New bloggers see high traffic and select keywords and use the same. Trust me your post will never rank. You see how much that keyword competition is.
The higher the volume of the keyword, the higher the competition. If you understand this line of mine, then you will definitely become successful in keyword research. The more the volume of the keyword, the easier it will be to guess its competition.
Post Title
When we complete the keyword research, then the target keyword on which we want to rank the post, we also put the same keyword in the post title.But if the competition still seems very high, then it would be right to use only the keywords with less competition as the main keywords.
Post permalink
Whatever the URL of our post is, it is important to use the main keyword there. Always keep in mind that in the post permalink, never use stop words like (am, is, are, on).Also, never use such words in the post permalink that need to be changed. The shorter the URL, the better.
Meta Description
You must include those keywords in the description of your post on the basis of which you have planned to rank the post.The thing to note here is that by keeping Google in mind, do not write the description so that it does not get any meaning, but write that as soon as people see it, they cannot live without opening the post.
Keyword Density
It is very important to use the right number of keywords in the right place within the post.Using stuff more than rotating the keywords repeatedly is called keyword stuffing.
By doing this, Google will not give ranking but will drop down in the ranking. That is why use as few keywords as possible.
Use keywords in the first paragraph and last paragraph.
Apart from this, use the keyword in the heading as well and within the content use the keyword as per the requirement. Use them as naturally as possible, do not use force anywhere.
Note:
Never allow the density to exceed 2.5%. This means that if you are writing a post of 1000 words, then you can use your keyword 25 times, but if I believe, keep it between 1.5% -2.5%.
Proper use of Headings (H1, H2, H3, H4, H5, H6)
In the heading, use your chosen focus phrase. Whenever you write your post, do not use H1 because the title of the post is H1, so use H2, H3, H4… etc within your post as needed.
If you know about the LSI keyword then also know that LSI usage must be used in Heading 3 as well.
Image Optimization
Optimization of the image is very important for 2 things.First of all, its size should be reduced because the higher the image size, it will increase the loading time of the page, so compress and insert the image and also use your keyword in the alt attribute in the image.
Internal linking
Also, add the link of the post related to the post you are writing so that people can easily understand the topic. With this, the visitor will read your second post and you can increase the user engagement.Also, it is very important for other posts as well, which helps Google in ranking for it.
By adding links to new posts in the post which are already ranked, they can also be easily made without any backlinks, even if they are zero backlinks.
External linking
Make sure to add at least one external link that represents that topic. And he could get information from there for reference.
Page speed
According to Google, if a page is taking more than 3 seconds to load, then it is very difficult to rank that page. Use a good and lightweight fast theme on your website that works load time.You can use cloud hosting for good speed like Digital Ocean, Linode, etc. as their plans start at $ 5 which is in the budget for a Hindi blogger.
Social Signals
Do share your post on social sites Facebook, Twitter, Instagram. The ranking of these social sites is very good when any visitor comes from there, it gives Google a positive signal for that post, which improves the ranking of that post.Attaching a related video
Make a good video above the post because people nowadays like watching videos more than reading. With this, you can explain the same topic to people through videos, which do not like to read much.Off-Page SEO
After publishing the post, the methods that we use to rank it, we call it OFF-Page SEO.In OFF-page optimization, we post Search engine submission, Web Directory Submission, Social media sites, Discussion forums, Blog commenting, Backlinks creation, and Guest.
Now that you have learned about Search Engine Optimization, then you must have also understood the importance of why it is important.
Let's get a little information about those techniques, which helps us to rank the posts and which are also very important.
Guest post
I believe that the best way to create backlinks is to write a guest post on another similar website. When you write a guest post for a website with a good high DA and PA, you get a Do-follow backlink that increases the authority of your domain.The other advantage of this is that when you write on a big website, people start recognizing you there and also visit your website. This gives you that traffic.
Backlinks
When a link to a post or homepage of your website connects to another website, a returning link is found to your website which is called a backlink. Backlinks are a very important thing for DA to grow.But never make backlinks indiscriminately. Make a backlink in a natural way by writing a guest post and discussing it in the forum and try to make a backlink according to the bottom of your site.
Discussion Sites
You must have heard Quora's name, people put their questions in it and experts answer questions.When they write an answer, they also provide a reference link as needed. In this way, they also get traffic through Quora.
Forum Submission
You must create your account in the forum because it has 2 benefits, one is that you will get experts in the forum who will increase your technical knowledge and help you as well, you also get a Do-follow Backlink by joining the forum.Local SEO
Know Local SEO in a nutshell The techniques by which we optimize our website for the people of the local area and then rank it in the search engine is called Local SEO.By the way, if we talk, the website gives us the opportunity to target the people of the whole world, then you must be thinking that if we leave the whole world, why should we target only a few local people?
The answer is that if you have a business and your target audience are people around the same area, then you can benefit greatly by stepping towards local SEO.
Today, the era is developing a lot and people look for everything through smartphones, even now, people sit at home and ask for almost everything. People in Google nowadays also do such searches as:
"Best restaurants near me"
"Nearest ATM"
"Nearest Movie Theater"
Now the point here arises that if Google Map is used for this purpose then what will be the benefit of local SEO?
So you should understand that Google Maps still cannot give accurate information in many places.
The issue is that you know your area very well and at the same time you recognize the street where what is there and what shop or store is there.
Suppose I live in Nagpur Maharashtra, then I will cover only Nagpur here and slowly I will write the details of each shop about the entire city, which shop is in which sector.
Believe that the detail in which I or you can write about the shop and business of your area will not be available on the internet at all.
In this way, it is quite easy to rank in Google. The number of smartphone users is increasing considerably and people are beginning to search more by typing instead of searching by typing.
In such a way, how will they search? Once you test it yourself, how will you search?
Cloth Store Near Bardi Nagpur
Sweets Shop In Nagpur
If you want to do something new in blogging, then try local SEO and tell others that there is still a lot to be done.
In short
If you have read this post completely then you must have understood The basics of SEO. Search engine optimization is such a technology without which blogs do not exist.Today you also know that local search engine optimization also happens and there is a lot to be done in this field, then how did you like this post, if you found this post helpful, then share this post on Facebook, Twitter, and Instagram more and more. do.
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