From the early 2000s, the Google algorithm went through a series of tweaks several times. To see for yourself, here our Google algorithm changes the timeline, which documents the most important changes:
Although the effect of these changes varies in importance, the modification of the algorithm reflects an overall shift in the direction in which SEO is performing. Whichever industry you are in, you have to continue to get high rankings for your website. When and when these changes occur.
Let us take note of some major suggestions to improve your SEO ranking in Google in 2020.
Since the first launch of the search engine, Google has been smart about its algorithms. The SEO industry is a success story in educated guesses. In fact, the only advice they give is to 'write great content'. In his defense, in most Google algorithms it has been aimed at improving search engines - but it is certainly a work in progress.
However, with the rise of machine learning, Google can claim to have some success in reliably analyzing the deep, semantic value of a piece of content. Increasingly, algorithms are geared towards analyzing content based on the user's ability to fulfill the semantic intent of the journey. To debug jargon, this means that keyword targets are becoming increasingly less important, in favor of content that actually solves problems and answers questions.
With high-quality content, you can greatly improve your website ranking. This is because high-quality content increases the likelihood of users spending longer on your pages. This reduces the bounce rate on your site and - most importantly - provides value for the user. In providing value to your audience, you will improve your chances of visiting your site again and again.
Google algorithms now favor longer-form content than shorter counterparts - concluding that the extra length means the piece is likely to have more detailed, quality answers.
This does not mean that you should start writing additional paragraphs to do the word count. If the content is worth the length, and the information is sufficiently complex, detailed and granular enough to justify the width - then readers will stay. If not, it out.
Most classic SEO tactics are based around keyword placement; Which keywords to use, which combination, where to place them, and with what frequency. However, in the past, it contributed to content that was filled with search terms that were not relevant to the content or the user. Nowadays, fulfilling the intent of a search term is just as important, if not more so, to include the search term.
This does not mean that all your keyword strategies are now meaningless. But keywords don't do much for your SEO strategy for the sake of keywords - especially if they haven't found anything, in particular, to do with the surrounding sentence or article. Usually, if keywords appear naturally in your text, you will be able to associate yourself with these boxes without actually trying.
Rich snippets can also increase your click-through rate and reduce your bounce rate, as they give users a better preview of your content before clicking.
A title tag is an HTML element that specifies the title of a webpage. Title tags are displayed as clickable titles on search engine result pages. These are important for social sharing, usability, and SEO. The title tag of your webpage should be an accurate description of the content found in it. Your title tag is important for SEO, as it determines your display title in search engines. This is also the first thing that a visitor sees.
A meta description is a snippet of approximately 155 characters, which summarizes the content on a page. Search engines mostly show meta descriptions in search results, when the search phrase for the phrase is in, it must match the content and should include your focus keyword.
Internal links connect your content to Google and give Google a better idea of the structure of your site, while external links for reliable and useful content help you build an authoritative brand (and help Google find it What is your content).
Speakable mark-up lets you mark parts of your content that would be a relevant verbal response to voice search. Think of voice feedback as an award, and mark-up is the tool you use to nominate your content. From there, Google's algorithms will analyze the content and select the most relevant contender. Currently, the system only applies to news-specific content, and eligibility is determined against the same guidelines that govern Google News content. There is every chance that as 2020 progresses, it will expand to more types of content; In particular, those who answer quick and easy questions in a digestible format.
As far as SEO is concerned, publishers can assure that things will not change overnight. In fact, marking the text in your post for voice searches is not much different from marking for a featured snippet. But as the overall ratio of voice to text searches increases, the focus of SEO will change fundamentally more than ever. 2020 is the year when this SEO steamer really starts to roll.
Authentication - which protects in-man attacks from the middle and guarantees that the user is communicating with the exact website they intend.
Encryption - which provides privacy by encrypting exchanged data, which in turn ensures that conversations will be kept private and information will be protected.
Data Integrity - which prevents data from being secretly modified or corrupted during transfer.
If someone visits your site and receives an alert from Google that the page is not secure, you can guess that they did not stick around to check your content. What's more, Google has publicly stated that the security of sites is a ranking signal in the search algorithm, so having an HTTPS page will also help provide you with higher convenience on search engines.
With Google in favor of winning and improving your SEO ranking - creating a secure website will also help reduce your bounce rate - as visitors are more likely to stay when the site is declared secure. The bounce rate, for all intents and purposes, is the percentage of users who visit your website and leave without visiting another page. A high bounce rate, then, indicates that your site failed to locate and explore your content or offerings to visitors. According to RocketFuel's study, the bounce rate between 26-40% is ideal.
Now, to increase the average time spent on your site, monitor your content, and see what works best. It is possible that your title or call to action is not working - this is why it is important for A / B testing. To work best with your audience, try to create different landing pages, using different content forms and language. It is worth noting that large images can actually slow down the load time of your site - so you should watch out for it and remove any files from the server that are not being used. Generally, your site should load within 1-3 seconds.
Content written for desktop screens does not look exactly the same on mobile or tablet devices. For logical reasons, there is often less 'space' on the mobile version of a webpage than on the original desktop.
Very recent discourse on mobile SEO optimization suggests that because more mobile searches are being done than ever before, publishers should optimize towards them. While this is true, it misses an important nuance.
It was once the case that website-optimized content would rank better on all devices, regardless of how well it suited mobiles. It is now the case that mobile-optimized content ranks better on all devices, regardless of how friendly it is to websites.
B2B websites are among those that receive less mobile traffic, as people take these websites to work on the desktop. It is understandable that B2B websites were not as fast in terms of mobile optimization trends as other websites.
However, it is not important how many visitors to your site are on mobile. Google has decided that mobile optimization is the way forward, and websites that want to stay ahead of the rankings will need to make sure they pay attention to the changes.
From now on, what Google will place in the index based on the mobile version of your site. You do not have to have a mobile site to do mobile-indexing, but if your site is not mobile-friendly, you will be difficult to rank. To find out how you score, you can test Google's mobile-friendly.
When designing or adapting your site, keep in mind the phrase 'mobile-first'. Test your website on a mobile device to check that the design is responsive, clear, and easy to navigate on small screens. Also be sure to keep an eye on the load time, as this will definitely affect your SEO ranking.
Whether it is customizable content for voice and mobile searches, or a selection of detailed content that meets the deep, semantic needs of searches, changes to the Google algorithm are all aimed at creating this enhanced user experience.
A great way to improve the user experience and boost your SEO rankings is to help users find out what they are looking for easily. You can achieve this by ensuring that your website has good navigation and architecture. After all, the more attractive a site is to your users - the more attractive it is to search engines.
To improve the architecture of the site, it is important that the hierarchy of your site is logical. Navigation and structure should make it easier for visitors to access the information they are looking for. Information should be readily available and the design of the website should be simple. Complex structures and unclear signposting can turn visitors off and cause them to click on your page.
Not only does strong site architecture keep people on your site longer, but it also helps search engine crawlers find more pages on a website. generally, a user should be able to find any page on your website within three or four clicks.
The days of material for material have slowly passed. During 2020, optimization for the user experience will become a more valuable part of a successful digital marketing campaign than never before.
I am constantly keeping updated with the latest trends and changes in the world of SEO to create the best possible campaigns for my visitors and improve rankings. subscribe to us for more.
Although the effect of these changes varies in importance, the modification of the algorithm reflects an overall shift in the direction in which SEO is performing. Whichever industry you are in, you have to continue to get high rankings for your website. When and when these changes occur.
Let us take note of some major suggestions to improve your SEO ranking in Google in 2020.
1. High-quality material
Since the first launch of the search engine, Google has been smart about its algorithms. The SEO industry is a success story in educated guesses. In fact, the only advice they give is to 'write great content'. In his defense, in most Google algorithms it has been aimed at improving search engines - but it is certainly a work in progress.
However, with the rise of machine learning, Google can claim to have some success in reliably analyzing the deep, semantic value of a piece of content. Increasingly, algorithms are geared towards analyzing content based on the user's ability to fulfill the semantic intent of the journey. To debug jargon, this means that keyword targets are becoming increasingly less important, in favor of content that actually solves problems and answers questions.
With high-quality content, you can greatly improve your website ranking. This is because high-quality content increases the likelihood of users spending longer on your pages. This reduces the bounce rate on your site and - most importantly - provides value for the user. In providing value to your audience, you will improve your chances of visiting your site again and again.
To create high-quality content, you need to pay attention to the following:
- Long written articles
- Find intent
- Keyword research
- rich snippets
- Long articles
Long Written Articles
Google algorithms now favor longer-form content than shorter counterparts - concluding that the extra length means the piece is likely to have more detailed, quality answers.
This does not mean that you should start writing additional paragraphs to do the word count. If the content is worth the length, and the information is sufficiently complex, detailed and granular enough to justify the width - then readers will stay. If not, it out.
Find intent
Search intent refers to the ultimate goal of a person using a search engine. Over the years, Google is getting better at determining people's search intent on the web. Google pages rank higher when they fit the search term as well as the search intent of a specific search query. For this reason, it is important to ensure that the content of your page is compatible with the search intent of your target audience.
Keyword research
Most classic SEO tactics are based around keyword placement; Which keywords to use, which combination, where to place them, and with what frequency. However, in the past, it contributed to content that was filled with search terms that were not relevant to the content or the user. Nowadays, fulfilling the intent of a search term is just as important, if not more so, to include the search term.This does not mean that all your keyword strategies are now meaningless. But keywords don't do much for your SEO strategy for the sake of keywords - especially if they haven't found anything, in particular, to do with the surrounding sentence or article. Usually, if keywords appear naturally in your text, you will be able to associate yourself with these boxes without actually trying.
Rich snippets
The snippet is a result that Google shows the user in search results. A rich snippet is a term used to describe a structured data mark-up that site operators can add to their existing HTML, in turn allowing search engines to better understand the information on each web page Huh. This allows for better visibility into Google search results.Rich snippets can also increase your click-through rate and reduce your bounce rate, as they give users a better preview of your content before clicking.
2. Excellent on-page optimization
Ensuring excellent on-page optimization is an important part of improving your SEO ranking. To achieve this, you will need to consider:- Title Tag and Meta Description
- Heading and subheading
- Internal and external link structure
- Schema mark-up
- Voice optimized SEO
- Title Tag and Meta Description
Title tag and meta description
A title tag is an HTML element that specifies the title of a webpage. Title tags are displayed as clickable titles on search engine result pages. These are important for social sharing, usability, and SEO. The title tag of your webpage should be an accurate description of the content found in it. Your title tag is important for SEO, as it determines your display title in search engines. This is also the first thing that a visitor sees.
A meta description is a snippet of approximately 155 characters, which summarizes the content on a page. Search engines mostly show meta descriptions in search results, when the search phrase for the phrase is in, it must match the content and should include your focus keyword.
Heading and subheading
Heading and subheading are important for SEO, as they help users and search engines to understand and read the text. They act as signposts for readers and make it easier for visitors to understand what the page is about. Make sure your headings and subheadings are clear and relevant to score well in Google's ranking.Internal and external link structure
Internal links are hyperlinks that send (direct) the reader to the target page on your website. External links, on the other hand, are links to various sites. A good internal and external link structure helps users and search engines to find your pages.Internal links connect your content to Google and give Google a better idea of the structure of your site, while external links for reliable and useful content help you build an authoritative brand (and help Google find it What is your content).
Schema mark-up
Schema mark-up is code that you can put on every page on your website to help you find the information you need. This is great for SEO ranking because it improves the user experience and makes your content easier to find.Voice optimized SEO
Since the early days of Amazon Alexa and Microsoft Cortana, the SEO world has paid quiet attention to the possibility of voice optimized SEO content. So far, it has been slow to go. All of this began to change at the end of 2018, with the arrival of Google's speakable mark, and it became more important in the coming years.Speakable mark-up lets you mark parts of your content that would be a relevant verbal response to voice search. Think of voice feedback as an award, and mark-up is the tool you use to nominate your content. From there, Google's algorithms will analyze the content and select the most relevant contender. Currently, the system only applies to news-specific content, and eligibility is determined against the same guidelines that govern Google News content. There is every chance that as 2020 progresses, it will expand to more types of content; In particular, those who answer quick and easy questions in a digestible format.
As far as SEO is concerned, publishers can assure that things will not change overnight. In fact, marking the text in your post for voice searches is not much different from marking for a featured snippet. But as the overall ratio of voice to text searches increases, the focus of SEO will change fundamentally more than ever. 2020 is the year when this SEO steamer really starts to roll.
3. Create a secure website
One simple step you can take to improve your SEO ranking is by switching from HTTP to HTTPS. Since 2017, Google has characterized the sites as 'not secure' under HTTPS. HTTPS provides users with 3 major layers of security:Authentication - which protects in-man attacks from the middle and guarantees that the user is communicating with the exact website they intend.
Encryption - which provides privacy by encrypting exchanged data, which in turn ensures that conversations will be kept private and information will be protected.
Data Integrity - which prevents data from being secretly modified or corrupted during transfer.
If someone visits your site and receives an alert from Google that the page is not secure, you can guess that they did not stick around to check your content. What's more, Google has publicly stated that the security of sites is a ranking signal in the search algorithm, so having an HTTPS page will also help provide you with higher convenience on search engines.
With Google in favor of winning and improving your SEO ranking - creating a secure website will also help reduce your bounce rate - as visitors are more likely to stay when the site is declared secure. The bounce rate, for all intents and purposes, is the percentage of users who visit your website and leave without visiting another page. A high bounce rate, then, indicates that your site failed to locate and explore your content or offerings to visitors. According to RocketFuel's study, the bounce rate between 26-40% is ideal.
Now, to increase the average time spent on your site, monitor your content, and see what works best. It is possible that your title or call to action is not working - this is why it is important for A / B testing. To work best with your audience, try to create different landing pages, using different content forms and language. It is worth noting that large images can actually slow down the load time of your site - so you should watch out for it and remove any files from the server that are not being used. Generally, your site should load within 1-3 seconds.
4. Create a website that works well on mobile
People now interact with Google on a wide platform. The search giant cannot tailor all search results to people with keyboards and computer screens only.Content written for desktop screens does not look exactly the same on mobile or tablet devices. For logical reasons, there is often less 'space' on the mobile version of a webpage than on the original desktop.
Very recent discourse on mobile SEO optimization suggests that because more mobile searches are being done than ever before, publishers should optimize towards them. While this is true, it misses an important nuance.
It was once the case that website-optimized content would rank better on all devices, regardless of how well it suited mobiles. It is now the case that mobile-optimized content ranks better on all devices, regardless of how friendly it is to websites.
Why is this distinction important?
Without realizing this, organizations receiving proportionately low mobile traffic can happily convince themselves they don't have to worry about mobile optimization. But the success of your mobile ranking affects your web ranking - regardless of any mobile view, you have on your website.B2B websites are among those that receive less mobile traffic, as people take these websites to work on the desktop. It is understandable that B2B websites were not as fast in terms of mobile optimization trends as other websites.
However, it is not important how many visitors to your site are on mobile. Google has decided that mobile optimization is the way forward, and websites that want to stay ahead of the rankings will need to make sure they pay attention to the changes.
From now on, what Google will place in the index based on the mobile version of your site. You do not have to have a mobile site to do mobile-indexing, but if your site is not mobile-friendly, you will be difficult to rank. To find out how you score, you can test Google's mobile-friendly.
When designing or adapting your site, keep in mind the phrase 'mobile-first'. Test your website on a mobile device to check that the design is responsive, clear, and easy to navigate on small screens. Also be sure to keep an eye on the load time, as this will definitely affect your SEO ranking.
5. Improve user experience and site architecture
Google has always stated that their first priority is users, and content that meets their needs will always perform best. Despite their intentions, this is not always the case - and it takes years to get to the point where the algorithms are intelligent enough to be able to properly deduce the best content for a user's search query.Whether it is customizable content for voice and mobile searches, or a selection of detailed content that meets the deep, semantic needs of searches, changes to the Google algorithm are all aimed at creating this enhanced user experience.
A great way to improve the user experience and boost your SEO rankings is to help users find out what they are looking for easily. You can achieve this by ensuring that your website has good navigation and architecture. After all, the more attractive a site is to your users - the more attractive it is to search engines.
To improve the architecture of the site, it is important that the hierarchy of your site is logical. Navigation and structure should make it easier for visitors to access the information they are looking for. Information should be readily available and the design of the website should be simple. Complex structures and unclear signposting can turn visitors off and cause them to click on your page.
Not only does strong site architecture keep people on your site longer, but it also helps search engine crawlers find more pages on a website. generally, a user should be able to find any page on your website within three or four clicks.
Keep it real
There are a lot of ways that SEO will change over 2020 - and businesses need to pay a lot of attention to whether they want to continue attracting attention to their websites. But in 2020, the most important thing to remember is that the content you create must first and foremost meet user needs on many levels. Content should answer genuine questions with reliable, detailed, and well-researched information.The days of material for material have slowly passed. During 2020, optimization for the user experience will become a more valuable part of a successful digital marketing campaign than never before.
I am constantly keeping updated with the latest trends and changes in the world of SEO to create the best possible campaigns for my visitors and improve rankings. subscribe to us for more.
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